LeBron James and Maverick Carter have come together to form SpringHill Entertainment, a media-based company that both hold dear to their hearts.
According to Jason Kelly of Bloomberg Businessweek, James discussed the ways he believes the company can help support issues prevalent in society today.
“I speak about things that I’m knowledgeable about — that I’m educated on. And at the end of the day, right is right, and wrong is wrong. I want the betterment of people — no matter skin color, no matter race, no matter anything.”
“I’m OK having that pressure of my community and other Black communities across America that look up to me and look to me for inspiration or for guidance,” James said about his current role. “It’s just my responsibility, and I completely understand that. And so every day I leave my home, or I wake up out of my bed, I understand that it’s not just about me. I’m representing so many people.”
James has been an icon not just on the court, but off the court as well.
Even before James was the No. 1 pick in the 2003 NBA Draft, the then 18-year-old high schooler was touted as ‘The Chosen One’ by many including Sports Illustrated.
With that kind of weight on James’ shoulders, he has carried it incredibly, consistently speaking out against the oppression of people of color.
Although James has three NBA championships and is considered by some as the greatest player the league has ever seen, one of his most phenomenal achievements was the creation of the I Promise School back in 2018.
As a charter school for those living in his hometown area of Akron, OH, James has managed to give less fortunate students a much brighter future moving forward.
James also encourages athletes to make positive impacts on their communities and has shown them people want to hear more than just their basketball opinions.
As James embarks on a new journey alongside his long-time friend and business partner now, the goal and the mission for them will always remain the same.
Continuing to provide a voice for those that feel as though they do not have one and being a consistent ally of people of color is what makes James influential.